Asri Jewellery's Online Marketing During the Covid 19 Pandemic in Tampaksiring Village, Gianyar

Ida Ayu Nyoman Yuliastuti, Putu Kepramareni, Anak Agung Putu Wiwik Sugiantari, I Ketut Sudipta Giri, I Gede Cahyadi Putra


This study was carried out at Asri Jewellery engaged in a craft of bone carving, located at Br. Mantring, Tampaksiring Village, Bali. The training, mentoring, and evaluation methods for the sustainability of service activities. The results were the installation of wifi and neon boxes, website creation, product catalogs and brochures, business cards and business stamps, and online promotion assistance and through social media and marketplaces. The activities that have been carried out have provided the benefit of increasing a wider market share which resulted in the income maintained during the COVID-19 pandemic.

Full Text:



Alan, H. (2020). COVID-19 pandemic and digitalization of service organizations: A trademark approach. Electronic Turkish Studies, 15(6), 31-47.

Annur, C. M. (2020). Riset: 57% UMKM justru panen pelanggan baru saat pandemi Corona. Retrieved from

Auliya, Z. F., Umam, M. R. K., & Prastiwi, S. K. (2017). Online costumer reviews (OTRs) dan rating: Kekuatan baru pada pemasaran online di Indonesia. Ebbank, 8(1), 89-98.

Lestari, I. G. A. A. I., Yuliastuti, I. A. N., Artajaya, I. W. E., & Putra, I. G. C. (2019). Empowerment of Sekar Dewata dance and painting studio for diffable children. Journal of the Community Development in Asia, 2(3), 7-12.

Hariyanti, N. T., & Wirapraja, A. (2018). Pengaruh influencer marketing sebagai strategi pemasaran digital era moderen (Sebuah studi literatur). Jurnal Eksekutif, 15(1), 133–146.

Kee, D. M. H., Nasser, S. N. A., Sany, N. S. M., Azhar, T. I., Roslan, Z. H., & Amli, N. A. (2021). The strategy, impact, and challenges faced by Pos Malaysia Berhad during the COVID-19 crisis. Journal of the Community Development in Asia (JCDA), 4(2), 13-25.

Nikmah, F. (2017). Kajian tentang pemasaran online untuk meningkatkan peluang bisnis. Adbis: Jurnal Administrasi dan Bisnis, 11(1), 47-56.

Putra, I., Sunarsih, N., Novitasari, L., & Setini, M. (2020). Exploring the relationship between social capital, innovation capability and innovation during the coronavirus pandemic. Uncertain Supply Chain Management, 8(4), 857-864.

Putra, I. G. C., Tamba, I. M., & Santi, N. M. I. R. (2021). The enhancement of production and marketing of cricket farming quality business during Covid-19 pandemic in Sudimara Village, Bali. Journal of the Community Development in Asia (JCDA), 4(2), 96-102.

Perwitasari, N. H. (2020). 3 cara agar UKM tetap bisa bertahan saat pandemi COVID-19. Retrieved from

Wolok, T. (2021). The analysis of marketing strategy to improve the competitive positioning of the craft Industry in Gorontalo. Journal of the Community Development in Asia (JCDA), 4(2), 68-84.

Yuliastuti, I. A. N., Kepramareni, P., Sugiantari, A. A. P. W., & Giri, I. K. S. (2020). Improvement of Asri Jewellery production capacity during Covid-19 pandemic. Journal of the Community Development in Asia (JCDA), 3(3), 7-12.



  • There are currently no refbacks.

Copyright (c) 2021 Ida Ayu Nyoman Yuliastuti, Putu Kepramareni, Anak Agung Putu Wiwik Sugiantari, I Ketut Sudipta Giri, I Gede Cahyadi Putra

Published by : 

AIBPM Publisher
Kahuripan no 9, Malang, East Java Indonesia

If you are interested to get the journal subscription you can contact us


E-ISSN:  2654-7279

ISSN: 2685-8819


Journal of The Community Development in Asia (JCDA)  INDEXED:



This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.